JAPANACCESS PHILOSOPHY
LUXURY‚ÄàSOCIETY  l  ROOT‚Äà& PARTNERS  l  FAS
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BRAND‚ÄàIMAGES ARE‚ÄàA‚ÄàDYNAMIC AND‚ÄàCOMPLEX‚ÄàEVOLUTION The brand land
CREATING A VENUE FOR CONVERSATIONS
Where you can not predict, you have to actively explore and direct the market. This is what we mean by taking hold of the conversation. And you can only do this in the middle of networks, by being part of it.
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UNDERSTANDING A COMPLEX AND CHAOTIC ENVIRONMENT
By absorbing more of the seemingly chaotic patterns in media and networks in Japan, we can glimpse a pattern, a reason why they are occuring.
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MARKETING AS EVOLUTION
Brands behave similar to biological evolution. It is a highly selective yet blind opaque process. We do not know which genes will prevail, this is unpredictable in such a chatoc and complex environment.
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MARKETING‚ÄàAS EVOLUTION
PHILOSOPHY
CORE‚ÄàVALUES‚ÄàAND‚ÄàPRINCIPLES‚ÄàTHAT‚ÄàGUIDE‚ÄàOUR‚ÄàWORK
OUR CORE‚ÄàBELIEFS