This literature deals with luxury marketing and HNWI marketing issues. As this section overlaps to some extent with the section on HNWIs in Japan, some books will be present in both categories. Books on wealth management are included in the HNWI section, not here.

I have conducted several interviews with various CEOs marketing experts in the luxury business. In this section, you can find my notes on the interviews. Part of them have been reprinted with permission, others consist of simple annotations and quotes.

These references deal specifically with HNWIs and rich people in Japan. As many also cover marketing strategies to target them, some sources will be also be present in the category luxury marketing. Also included here are sources on wealth management for HNWIs in Japan.

This section wil list newspaper articles and online articles that deal with luxury marketing, HNWIs and private wealth management.

Books and articles that deal with word of mouth marketing, buzz marketing, network theories and opinion leaders. Also included are articles on socialstratification and the normative influence of consumption and fashion, from authors such as Veblen and Granovetter.

This blog is introducing in more detail my actual research on marketing for affluent clients in Japan. It offers in-depth accounts on interviews with people in the HNWI marketing field and comments on actual developments in the business. Its main purpose is to be a place of interaction and opinion exchange. All entries can be commented.

These resources deal with the problem of cultural studies in general and Japanese studies in specific. Books dealing specifically with education and emplyoment have their own category below.   ( under construction )

This section deals with general marketing issues that are relevant to my research, such as experiental marketing, relationship marketing and postmodern consumer research. Articles on consumer theory are also included here.

Youtube and other online platforms offer an abundance of useful information and material on luxury brands. This includes advertisements, brand profiles, television reports or simply scenes taken out of the lives of luxuyr consumers or designers. With the help of visual material, researchers can enhance their presentations and arguments.

This category focuses on the Japanese education system and its implications for social gratification. Also included here are studies on emplyoment and the Japanese labour market.