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YPSILON GROUP
The club marketing strategy by the Ypsilon Group aims to provide high-quality
services to client companies that want to execute concierge services for
special customers. Research executed for over five years gives Ypsilon Group a
database on rich services and a network of shops, restaurants, and businesses
that is probably the most extensive of its kind in Japan. Further, taking up
the trend of art and culture within HNWI business, the “art produce” mechanism was created for the sponsoring of young artists.
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KT Marketing is a highly-specialized consulting company with specific know-how
on the HNWI market in Japan. It offers consulting on rich marketing and
club-marketing strategies, as well as help for the execution of respective
services. By accessing customer databases of credit card companies and mileage
clubs, client companies can access HNWIs with an indirect push-approach. A
cooperation with the Ypsilon Group for the execution of concierge services
further adds to the assets of this company.
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AD-COMM
Ad-Comm offers an interesting service for the acquisition and retention of HNWI
customers with its luxury “Whitebook”, a high-class magazine that is published four times a year. It is filled with
articles by an assortment of 8-12 brands, all coming from different consumer
segments in the luxury segment. It is not available to the general public.
Rather, it is sent to top VIP customers of each of the participating brands,
each copy being personalized with the logo as well a letter from the president
of the respective company that the customer has acquired a product from. The
Whitebook is essentially a virtual database of selected, highly complementary
brands and their most valued customers. It offers brands a platform to create
associations and transmit images of their core values and beliefs in a less
direct manner.
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ELITE Corporation was founded in February 2006 with two main business
activities. The first, designing and operating corporate sales incentive
programmes and hospitality events; the second, organizing Japan's most
prestigious classic car Concours d'Elegance event, Tokyo Concours d'Elegance.
( under construction )
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ROOT AND PARTNERS
Tatsuya Masubuchi from Roots and Partners has worked more than five years as the
head of Seven Seas Magazine. During this time he was involved in networking
with those afflunet people and able to select a core of approximately 6,500 individuals for a HNWI
database. His main agenda is to keep the contact level to those affluent people
high, and to engage them in conversations and business that will further deepen
his understanding of their needs and business matters.
In January 2007, Roots and Partners started its own membership service and
opened the “Root Galleries” salon—a high-class hideaway overlooking the Shiodome shopping district—catering exclusively to its members.
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ESPRIT operates in a niche market supplying retail sales staff to luxury brands
and automotive showrooms on a temporary and placement basis. ESPRIT
concentrates on the luxury brand or automotive sales secto, understanding the
high demand of fussy clients who want to be treated professionally, efficiently
and with sensitivity. ESPRIT staff receives regular training to upgrade their
sales skills, to ensure they have the necessary finesse to provide customers
with plenty of attention and a high level of support. When requested, ESPRIT
can provide training on sales documentation and specific products to ensure our
sales people are highly effective.
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ABRAHAM-HOLDINGS
The YUCASEE solution forms a social networking service only for HNWIs with
assets more than 100 million Yen (approximately 900.000 Euros).
Abraham-Holdings guarantees a strict system of invitation and checking of
possible new members. YUCASEE offers an environment for HNWIs to get access to
products that are specifically keyed to their needs, meaning a mature SNS with
high-class information and advertising limited to products and offers aimed at
rich clients.
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