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PhD, Marketing, Pennsylvania State University (University Park, PA)
MBA, Harvard Business School (Boston, MA)
MA, Commerce, Hitotsubashi University (Tokyo, Japan)
BA, Economics, Hitotsubashi University (Tokyo, Japan)
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- Fujikawa, Y. (2008) Service dominant logic: Opportunities and issues for
Japanese companies. Japan Marketing Journal, 107, 32-43. (in Japanese)
- Fujikawa, Y. (2007) Services made in Japan: Challenges for internationalizing
value co-creation process. The 16th Annual Frontiers in Service Conference Proceedings, October 2007, (pp. 122-123). San Francisco, CA.
- Fujikawa, Y. (2006a) Internationalization of services: A Japanese perspective. Proceedings of the International Conference on Services Going International, November 2006. Fraunhofer IAO, Stuttgart, Germany.
- Fujikawa, Y. (2006b) Marketing toward de-commoditization: Eliciting customers' unconscious needs. Hitotsubashi Business Review, 53(4), 66-79. (in Japanese)
- Fujikawa, Y., & Kay, C. (2006) Entrepreneurial approach to service innovations: Addressing changing lifestyles in Japan. Hitotsubashi Business Review, 54(2), 6-19. (in Japanese)
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Professor Fujikawa's research focus lies in the following three areas: (a)
field-based research on service management issues, with particular emphasis on
contemporary issues such as service innovation, service globalization, and
service opportunities for manufacturing firms; (b) development, promotion, and
application of non-traditional marketing research methods for eliciting
customers' tacit knowledge; and (c) social psychological approach to
investigate the role of cognition and emotion in firm-customer relationship
formations. His research results have appeared as journal articles, conference
proceedings, and book chapters in both English and Japanese. He is also an
author and co-author of Hitotsubashi ICS and Harvard Business School cases,
which are used in marketing and service management courses at major business
schools around the world.
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