![[ under construction ]](Bild/Text74184_Kopie125688.png){kind=small}
KT Marketing is a highly-specialized consulting company with specific know-how
on the HNWI market in Japan. Prominent client companies include Lexus, Jaguar,
Audi, Hummer, Mitsubishi Real Estate, Nomura Real Estate, Mitsukoshi Department
Store, Diners Club International, Citigroup, Lexus and the extremely successful
Isetan department store. It offers consulting on rich marketing and
club-marketing strategies, as well as help for the execution of respective
services. It proposes that companies who wish to expand their rich customer
group should concentrate on the consumer rich and engage in collaborations with
successful luxury companies and brands that have customers with similar
consumption patterns (KT Marketing 2008).
![[ under construction ]](Bild/Text74184_Kopie84044.png){kind=small}
The “VIP project” aims at increasing the loyalty of premium customers of client companies. After
selecting premium customers who have to be cultivated, the loyalty of this
group is increased by CRM measures and loyalty programs. The “blackcard project” maximizes the lifestyle experience of selected premium credit card owners,
analyzing their consumer behavior and then constructing a membership service
with especially high conditions for admission.
By accessing customer databases of credit card companies and mileage clubs,
client companies can access HNWIs with an indirect push-approach. A cooperation
with the Ypsilon Group for the execution of concierge services further adds to
the assets of this company.
![[ under construction ]](Bild/Text74184_Kopie83909.png){kind=small}
